Many public and private schools around the world have a mandatory rule of wearing uniforms to school for the duration of the school day. And while there is much agreement in the private realm about the wearing of uniforms, the public realm continues to do battle over the issue. It is not my intention to list the pros and cons of uniforms regarding cost, social equity, modesty, sexual provocation, loyalty or even discipline.
However, I do want to address the argument put forth against adopting school uniforms. Many contend that school uniforms would restrict the outward expression of their unique individuality, be a major hurdle in the road to self-expression, even a stumbling block in the path of creativity and self discovery.
Well, let’s take a closer look at “Generation Z” (those born between 1990 and 2010) to see if this argument holds water. The trends and interests of today’s youth change from week to week. In the U.S. statistics show this group spends $30 billion of their own money each year and influence another $150 billion of their parents’ spending. I dare say that Generation Z in Canada have much the same power over spending though in smaller amounts. Children have become an especially lucrative market in the establishment of brand name preferences. The conclusion I draw from this is that today’s youth are buying into the advertising, opinions, images and stories contrived to influence them to conform to a specific image of how they are supposed to be, look and act.
NIKE, McDonalds, Disney, Barbie, Pepsi, music labels, fashion labels, liquor/cigarette companies and movie producers spend millions every year on product development, marketing and advertising to youth. The use of cartoon characters, models, and young movie stars, increased levels of violence and sexual content and youth oriented activities is specifically geared towards influencing attitudes, interests, tastes, buying habits and decision making of young people. This can only means one thing― Generation Z is being programmed to follow the leaders.
One need only visit a shopping mall or school to view the results― the majority of people are dressed in the same attire: pajama bottoms, low rise jeans or pants on the ground, revealing tops or hoodies and leggings while sporting piercings and tattoos, similar hair styles and make-up. What I’m saying is that this amounts to following the leaders, something we have all done to feel part of the pack. So if everyone looks like everyone else, is that nothing more than wearing a uniform and the loss of individuality and creativity? Whether one wears the official uniform of a school or the official uniform of corporations, the ideal of self expression, individuality and self-discovery could really be nothing more than a myth.